Igloo Introduces Collegiate Licensed Cooler Program
KATY, Texas, (August 2, 2012) - Igloo Products Corp., the nation’s largest cooler manufacturer, has introduced a new line of collegiate licensed coolers for tailgaters, and other college fans. The program consists of one of Igloo’s most recognized and best selling coolers the Ice Cube™ 60 Roller decorated in 15 different official school colors and logos.
According to product manager Michelle Stone, adding collegiate licensed coolers to Igloo’s massive product offering was an obvious choice. “Coolers are the most essential item when tailgating and college football games are the most popular tailgating events. So making a cooler that is also a banner for school pride just makes sense,” Stone explained.
The Ice Cube series of products reshaped the cooler industry with an ergonomically square shape that is easy to carry. Although it’s the Ice Cube 60 Roller’s features that made it the first choice for a collegiate licensed cooler. “It has wheels and a locking, telescoping handle which allows the cooler to be pulled or pushed; four drink holders molded into the lid and a recessed drain plug which makes emptying melted ice a breeze. It’s a tailgater’s best friend,” said Stone.
“But what are really special about these coolers are the colored bodies and lids. Typically collegiate licensed coolers have been logos on plain white coolers. We wanted to go all the way, and we are certain that consumers will see the difference,” Stone added.
Igloo has acquired licenses from 14 universities through The Collegiate Licensing Company, a division of IMG College—The University of Alabama, Auburn University, University of Arkansas, University of Florida, University of Georgia, Louisiana State University, The University of Michigan, University of Missouri, The University of Oklahoma, Oklahoma State University, University of Tennessee, The University of Texas at Austin, Texas A&M, and University of Wisconsin—and The Ohio State University from their internal licensing department. “We believe the hard sided cooler category is very underdeveloped in the collegiate market,” said Missy Ingram, Director of Non-Apparel Management for The Collegiate Licensing Company. “We look forward to working with Igloo to maximize these vast opportunities.”
The collegiate cooler line is currently available at retail. The coolers range in price from $40 to $60 dollars, depending on the retailer.
For further information about the collegiate licensing program or about any other Igloo product, contact David Thornhill at DThornhill@igloocorp.com or visit the company’s Web site at www.igloocoolers.com.
Founded in 1947, Texas-based Igloo Products Corporation is today an international designer, manufacturer and marketer of outdoor products that make the outdoor experience more accessible and more fun. So whether it’s on the water, near the water, on the trail, on the hunt, in the mountains or just around the house for family fun, Igloo goes where you go and makes the experience better. For more information on Igloo, visit the company's Web site at www.igloocoolers.com.
About The Collegiate Licensing Company
CLC is a division of global sports and entertainment company IMG. Founded in 1981, CLC is the oldest and largest collegiate trademark licensing agency in the U.S. and as part of IMG College currently represents nearly 200 colleges, universities, bowl games, athletic conferences, The Heisman Trophy and the NCAA. The mission of CLC is to be the guiding force in collegiate trademark licensing and one of the top sports licensing firms in the country. CLC is dedicated to being a center of excellence in providing licensing services of the highest quality to its member institutions, licensees, retailers and consumers. Headquartered in Atlanta (Ga.), CLC is a full-service licensing representative, which employs a staff of more than 80 licensing professionals who provide full-service capabilities in brand protection, brand management, and brand development. For more information on CLC, visit: www.clc.com.
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