For Immediate Release        

Igloo Introduces Workman’s Series Cooler Bags

KATY, Texas, (August 2, 2012) - Igloo Products Corp., the nation’s largest cooler manufacturer, has introduced the Workman’s series, a collection of toolbox inspired, canvas cooler bags designed with the job site performance in mind. The MaxCold® insulated cooler bags feature 25 percent more foam and a raised base, using Cool Riser Technology™, to keep food and beverages cooler longer.



The Workman’s Series is made to integrate with the work site. “From research we know that worker’s today bring a large lunch and plenty of water to work every day, on average saving $2,000 a year as opposed to always buying a lunch. And they are tough on their coolers,” explained Product Manager Melissa Poole. “We designed a line of cooler bags that are over-sized and extremely durable to match the need we saw in the market.” The exterior is made of rugged 20oz canvas in a classic tan, while the antimicrobial interior is leak-resistant and easy to clean. Features also include an ergonomic, rubberized comfort grip handle and a padded removable shoulder strap.


The series includes four functional shapes—the Meal to Go 9, the Playmate Gripper 24, the Tool Bag 24, and the Wide Mouth 30—offering a single-bag solution for lunch, tools, or whatever is needed to get the job done. The Workman Series of insulated cooler bags will range from $19.99 to $39.99 and will be available at retail in January 2013.


For further information about the Workman’s series of lunch boxes or about any other Igloo product, contact David Thornhill at DThornhill@igloocorp.com or visit the company’s Web site at www.igloocoolers.com.


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Igloo Products Corp. is a Texas-based international designer, manufacturer and marketer of coolers and other outdoor products and housewares. Founded in 1947, Igloo is responsible for originated the cooler category and has remained the number one cooler brand worldwide. For more than 65 years, the Igloo brand has been synonymous with quality, durability and innovation. Offering more than 500 different products, Igloo coolers are sold by more than 110 thousand retailer storefronts around the world. For more information, visit www.igloocoolers.com.


Igloo World Headquarters

For Media Inquiries Only:
Katie Davis
Igloo Products Corp.
777 Igloo Road
Katy, Texas 77494
Phone: (281) 394-6662
Email: KDavis@IglooCorp.Com