Igloo Products Corp. Declares the Second Pink Ribbon Cooler Promotion a Huge Success
Katy, Texas – March 2007 – Igloo Products Corp. is honored to donate over $41,000 to support the fight against breast cancer through the Igloo® Pink Ribbon Cooler Program. For the second consecutive year, Igloo Products Corp. has partnered with Susan G. Komen for the Cure in their promise to save lives and end breast cancer forever.
After a successful Pink Ribbon Cooler Program in 2005, Igloo expanded the program from two pink products to four products in 2006. Each cooler featured the highly recognized pink ribbon insignia and a specially designed packaging label. Products included were the iconic Playmate Pal™ personal cooler, the ChillyWrap™ 1-Liter beverage cooler, and two fashionable soft-sided coolers – the Foldaway Snap Bag and the MaxCold® Gripper. Each of these products is a perfect fit for today's active woman and is great for lunches, walk-a-thons, or gift-giving.
Product Manager Michelle Stone manages the Igloo Pink Ribbon Cooler program. "Igloo Products Corp. is proud to support Susan G. Komen for the Cure for the second straight year through the sale of our pink ribbon coolers. We never dreamed the results would exceed expectations by over thirty-seven percent! We are overwhelmed by the support of our retail customers and consumers who have made our two-year donation of more than $65,000 to Komen for the Cure possible. It just goes to show that finding a cure for breast cancer is top of mind for so many Americans."
The success of the 2005 and 2006 programs has led to the third Pink Ribbon Cooler Program, which is now underway at participating retailers. Products can be purchased throughout the year, with peak availability during spring, summer, and October, which is National Breast Cancer Awareness Month. Igloo Products Corp. is anticipating another successful program that will further support the vision of Susan G. Komen for the Cure to one day see a world without breast cancer.
Igloo Products Corp. is a Texas-based international designer, manufacturer and marketer of coolers and other outdoor products and housewares. Founded in 1947, Igloo is responsible for originating the cooler category and has remained the number one cooler brand worldwide. For more than 65 years, the Igloo brand has been synonymous with quality, durability and innovation. Offering more than 500 different products, Igloo coolers are sold by more than 110 thousand retailer storefronts around the world. For more information, visit www.igloocoolers.com.
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. Today, Komen for the Cure is the world's largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure, we have invested nearly $1 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit www.komen.org
or call 1-800 I'M AWARE.