(Milton, Del.,) In celebration of Earth Month, Dogfish Head Craft Brewery and Igloo are debuting a limited-edition ECOCOOL Playmate Elite cooler that gives back to Mother Nature. Available now for purchase, The Dogfish Head inspired cooler design is made with post-consumer recycled plastic that not only delivers coolness but also supports each brand’s continued efforts in creating more sustainable products and innovations.
The eco-friendly Igloo and Dogfish Head ECOCOOL Playmate Elite positively impacts drinkers’ enjoyment without negatively impacting the planet. Crafted with post-consumer recycled resin that saves discarded plastic yogurt cups and milk jugs from landfills, the iconic Playmate cooler features flourishing nature-inspired artwork paired with Dogfish Head’s signature green color scheme to bring drinkers closer to the environment as they explore the great outdoors with a cold-one in hand.
“With our continued environmental stewardship, it was only natural for us to partner with Igloo to create a sustainable cooler that pairs perfectly with a refreshing beer as another eco-conscious step toward standing up for Mother Nature,” said Sam Calagione, Dogfish Head Founder & Brewer. “From sourcing regenerative or organic ingredients for many of Dogfish Head beers to implementing sustainably minded initiatives through so many facets of our brand and community, we share the same ethos with Igloo when it comes to protecting and celebrating Mother Nature and its many bounties, one small grain or yogurt cup at a time. And, as beer and nature lovers explore what our world has to offer this Earth Month and beyond, we collectively hope to inspire them on thoughtful choices that give back to the environment.”
As part of the collaboration, Dogfish Head is inviting drinkers to stand up for Mother Nature by participating in an Earth Month sweepstakes for a chance to win a variety of eco-friendly prizes, including the limited-edition Dogfish Head ECOCOOL Playmate Elite cooler. For every entry, Dogfish Head will donate $1.00 to Keep America Beautiful® during their 2022 Great American Cleanup®, up to $10,000, with Igloo matching the donation. The sweepstakes will run through April 30, and drinkers can enter at http://www.dogfishheadearthmonthsweeps.com/ and follow the submission instructions for a chance to win. Keep America Beautiful is a section 501(c)(3) organization.
“At Igloo, as we continue our mission to become the most environmentally friendly cooler company on Earth, we're incredibly excited to partner with Dogfish Head,” said Jon Sinko, Vice President of Partnerships and Licensing at Igloo. “We share a vision that two brands together can do more good for the planet than each of us could on our own. The collaboration and teamwork from both sides have made this not only fun but also a fulfilling project to work on together, especially with the contribution we’re able to make to Keep America Beautiful.”
The Igloo and Dogfish Head ECOCOOL Playmate Elite cooler has a 16-quart capacity that fits up to 30 12-ounce cans and is currently available to purchase for $45.00 on Dogfish Head’s webstore and at their coastal Delaware merchandise shops. The cooler can also be purchased on igloocoolers.com starting on Earth Day, April 22, while supplies last.
"Having the opportunity to partner with two respected and well-recognized brands, Igloo and Dogfish Head, means a tremendous amount to Keep America Beautiful and the work our team does each day," said Keep America Beautiful Chief Marketing Officer, Noah Ullman. "To know these two companies believe in and support our mission in such a way speaks volumes about their concern for every community's health and well-being, and about their efforts toward sustainability."
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