Igloo Partners with Anheuser-Busch to Brew Up New Budweiser and Bud Light Playmate Coolers

May 24, 2022

(Katy, Texas) Igloo, in partnership with Anheuser-Busch, released new Playmates, America’s favorite cooler, inspired by two of America’s most recognizable beer brands: Budweiser and Bud Light. The special-edition Budweiser Little Playmate and Bud Light Little Playmate are available today at igloocoolers.com/anheuser-busch. 

“It’s a high honor to team up America’s most iconic beer brands, Budweiser and Bud Light, with America’s most iconic cooler, the Igloo Playmate,” said Brian Garofalow, Chief Marketing Officer at Igloo. “With these special-edition Playmates by their side this summer and beyond, fans can drink their Budweiser or Bud Light beers ice-cold just as they were intended to be enjoyed.” 

 Igloo designed these special-edition Playmate coolers with instantly recognizable artwork that showcases each beer brand’s iconic label. The Budweiser Little Playmate has a red base with a Budweiser Label Pattern across all four panels of the cooler’s trademarked tent top, and the Bud Light Little Playmate has a blue base with the classic and crisp Bud Light label on each side panel of the cooler’s tent top and the stacked Bud Light logo on the front and back. 

The special-edition Budweiser Little Playmate 7-Quart Cooler and Bud Light Little Playmate 7-Quart Cooler — each $44.99 with a capacity of up to nine 12-oune cans — are available now at igloocoolers.com/anheuser-busch, while supplies last.