Igloo Releases New Varietals of Playmate Coolers for Perfectly Chilled Barefoot Wine-To-Go

July 15, 2021

(Katy, Texas) Today, Igloo and Barefoot Wine released two all-new Playmate coolers inspired by the fan-favorite Wine-To-Go blends of the most awarded wine brand in the world. The special-edition Barefoot Wine Rosé Playmate Pal and Moscato Playmate Pal are available today at igloocoolers.com/barefootwine.  

Igloo designed the new Barefoot Wine Playmate Pal coolers with fun, vibrant artwork on the cooler’s tent-top lid showcasing Barefoot Wine’s Rosé Wine-To-Go and Moscato Wine-To-Go, two sweet, fan-favorite blends that are perfect for the summer days ahead. 

“Barefoot Wine is an amazing brand that believes ‘life’s more fun when we’re together,’” said Brian Garofalow, Chief Marketing Officer at Igloo. “Blending our Playmate coolers with Barefoot Wine has been the perfect pairing. We’re excited that fans can now sip perfectly chilled, fresh-from-the-cooler Barefoot Wine-To-Go wherever their summer adventures take them.” 

“We are so excited to be partnering with Igloo this summer because Barefoot — like Igloo — believes in being yourself and having fun,” said Adam Weinberg, Director of Marketing for Barefoot. “We created Barefoot Wine-to-Go, a shatterproof, resealable package that contains three glasses of wine and is great for any on-the-go occasion, for the summer adventures that go perfectly with Igloo Playmate coolers.” 

The all-new, special-edition Igloo x Barefoot Wine Playmate Pal coolers — each with a 7-quart capacity that fits up to six Barefoot Wine-To-Go boxes (or up to nine 12-ounce cans) — is available today, for $39.99, while supplies last.