Igloo Revs Up Its Nascar-Licensed Playmate Coolers with a Limited-Edition Nascar Greats Driver Series

October 21, 2021

The New Collection Includes Three Designs Inspired by NASCAR Hall of Famers Dale Earnhardt, Jeff Gordon and Dale Earnhardt Jr. 

(Katy, Texas) Today, Igloo and NASCAR® released the limited-edition NASCAR Greats Driver Series of Playmate coolers that expand upon the previously released NASCAR Playmate Series. This new collection of NASCAR-licensed Playmate coolers features custom artwork inspired by NASCAR Hall of Fame drivers Dale Earnhardt, Jeff Gordon and Dale Earnhardt Jr. and is available now atigloocoolers.com/nascar.   

“We’re shifting our partnership with NASCAR into a higher gear through new Playmate coolers inspired by some of the most celebrated drivers in NASCAR history,” said Brian Garofalow, Chief Marketing Officer at Igloo. “Dale Earnhardt, Jeff Gordon and Dale Earnhardt Jr. are all indisputably NASCAR greats, and these coolers — featuring distinct designs inspired by different points in their careers — will give fans a cool way to proudly show their undying support.” 

With this limited-edition NASCAR Greats Playmate collection, Igloo is paying tribute to three storied NASCAR careers; each driver’s limited-edition Playmate cooler features custom artwork on the classic tent top. The all-black Dale Earnhardt Playmate Pal is designed after his iconic race car, complete with legacy logos on the sides, bold stripes throughout and the Dale Earnhardt signature and “The Intimidator” logo, Earnhardt’s well-deserved nickname, on the front and back. Inspired by Jeff Gordon’s bright, multicolored and widely recognized car paint scheme — subsequently nicknaming him the Rainbow Warrior — the Jeff Gordon Playmate Pal design features the famous rainbow stripes, DuPont sponsor logo and No. 24. The Dale Earnhardt Jr. Playmate Pal is modeled after Earnhardt Jr.’s professional race team JR Motorsports, with checkers, racing stripes and the official team logo incorporated into the design. 

All Igloo Playmate Pal coolers licensed by NASCAR are available on igloocoolers.com/nascar for $39.99 each, while supplies last.