(Katy, Texas) Today, Igloo announced an all-new Willie Nelson Playmate cooler in its continued partnership with the award-winning country music legend, American icon and original outlaw. Produced in collaboration with Bravado, this special-edition Playmate Classic celebrates Willie Nelson’s iconic Americana style with red, white and blue flag artwork and is available now at igloocoolers.com/willienelson.
“There isn’t much that’s cooler than being able to say we’re going “On the Road” again with a new Willie Nelson Playmate!” said Adrienne Berkes, Vice President of Marketing at Igloo. “And this time, we’re specifically celebrating Willie as an American legend through an artistic Americana-focused design — perfect for fans who want their favorite musician represented on their favorite cooler.”
In celebration of Willie Nelson’s all-American cool style, Igloo designed the new Willie Nelson Americana Playmate cooler with the patriotic stars, stripes and red, white and blue of the United States flag and, of course, an image of Willie himself wearing his signature bandana and braids.
The special-edition Willie Nelson Americana Playmate Classic — with a 14-quart capacity that can fit up to 26 12-ounce cans — is available now for $59.99 at igloocoolers.com/willienelson, while supplies last.