Igloo Enters Outlaw Country with Special-Edition Willie Nelson Playmate Cooler Collaboration

April 20, 2022

(Katy, Texas) Igloo released the first-ever Willie Nelson Playmate cooler in partnership with the award-winning country music legend, American icon and original outlaw. This special-edition Little Playmate is made in the USA and features original artwork that creatively captures Willie Nelson and his all-American cool signature style; it’s available now at igloocoolers.com/willienelson. 

 “Collaborating with the legend Willie Nelson is a wild dream attained,” said Brian Garofalow, Chief Marketing Officer at Igloo. “He’s an American icon and Igloo is an iconic American brand — both with Texas as our hometowns — so we truly make the coolest of partners. We can’t wait for fans to get on the road again with our original outlaw-inspired Playmate.” 

Igloo designed the all-new Willie Nelson Little Playmate with custom artwork featuring elements inspired by Willie Nelson and his signature Americana style, including a classic image of Willie himself, tie-dye printed background, vintage logo, “Have a Willie Nice Day” lettering and cowboy and horse graphic (a tribute to Willie’s well-known love of horses and related animal activism).  

The special-edition Willie Nelson Little Playmate — with a 7-quart capacity that can fit up to nine 12-ounce cans — is manufactured at Igloo’s factory in Katy, Texas and available now for $44.99 at igloocoolers.com/willienelson, while supplies last.