(Katy, Texas) Today, Igloo released their softside cooler collection woven with REPREVE™, a unique fiber created from recycled, post-consumer plastic bottles. In an ongoing effort and commitment to do more while using less, Igloo’s REPREVE collection includes five new styles, ranging from a 10-can lunch bag to a 36-can backpack. Designed for outdoor adventures or just keeping your lunch cold all day, the Igloo REPREVE collection is now available while supplies last at igloocoolers.com/repreve.
“With the intent of promoting a greener lifestyle with sustainable products and waste reduction, the REPREVE softside cooler collection—crafted with recycled plastic bottles—is the perfect addition to our ever-growing ECOCOOL offering,” stated Brian Garofalow, Chief Marketing Officer, Igloo Coolers. “As leaders in our category, it is our responsibility to continue to innovate the cooler industry, and our team takes pride in finding new ways to lower our impact on the planet by offering products and utilizing materials that are biodegradable, recycled or contain low environmental impact properties.”
REPREVE is the leading, most trusted branded performance fiber made from recycled materials. Behind the scenes, REPREVE is created from collected recyclables, like used plastic water bottles, that enter a material conversion process where it is chopped, blended and melted into REPREVE chip. From there, it’s transformed into recycled fiber used in the material of Igloo’s new softside cooler bags.
The Igloo REPREVE collection comes in three colorways: black, jade and black cherry. Each of the four cooler bags also includes an antimicrobial, leak-resistant liner that is easy to clean and exterior zipper pocket for dry storage.