Newest Collaboration Elevates the Every Day With Hello Kitty and Friends
(Katy, Texas) Today, Igloo and Sanrio released their latest cooler collaboration, the Hello Kitty Luxe Crossbody, in celebration of Hello Kitty’s birthday month. Available today as a limited-edition style on igloocoolers.com/sanrio and sanrio.com, this brand-new, metallic rose gold cooler bag features super-stylish design details inspired by everyone’s favorite friend Hello Kitty.
“We’re elevating our supercute Hello Kitty cooler collection with this new, limited-edition Luxe bag; it’s so exciting!” said Adrienne Berkes, Vice President of Marketing at Igloo. “The fashion-forward design with fun Hello Kitty details is stunning, and we can’t wait to see fans wearing this crossbody cooler packed with their favorite refreshments as they enjoy their lunch or outings with friends.”
Jill Koch, Senior Vice President of Brand Management and Marketing at Sanrio, Inc. adds, “What better way to celebrate Hello Kitty’s birthday than gathering with friends and enjoying delicious food and drink? Our continued partnership with Igloo provides even more opportunities to make Hello Kitty a special part of any occasion.”
Igloo crafted the Hello Kitty Luxe Crossbody Cooler Bag — a style from the Igloo Luxe® collection of fashion-forward coolers — with sophisticated design elements inspired by Hello Kitty, including a metallic rose gold colorway, faux leather exterior with Hello Kitty’s face debossed on the front, matching removable keychain, metallic gold interior and adjustable pink crossbody strap. At $59.99, with a capacity that fits up to five standard 12-ounce cans, this brand-new Sanrio cooler also features advanced Igloo MaxCold® insulation that provides long-lasting ice retention, hands-free carrying and gold colored hardware.