The Ride Continues: Igloo and Volkswagen Accessories Expand Special-Edition Cooler Collection

February 09, 2021

(Katy, Texas) Today, Igloo and Volkswagen Accessories revealed the expansion of their product collaboration with two all-new Volkswagen Bus Stainless Steel Can Tumblers. The special-edition drinkware styles join the existing collection of Playmate coolers inspired by the iconic and beloved VW Microbus. The entire Igloo x Volkswagen Collection is available now  

“Collaborating with Volkswagen Accessories has been incredibly fun,” said Brian Garofalow, Chief Marketing Officer at Igloo. “In 2020, we started with special-edition Volkswagen inspired Playmates fans loved — designs which merged VW’s iconic Bus with our iconic Playmate cooler — and now we’ve expanded into drinkware with VW Bus inspired stainless steel tumblers. With this bigger offering, fans now have even more options to enjoy chilled drinks and snacks wherever the road takes them.”  

Igloo designed the Volkswagen licensed product collection of Playmate coolers and reusable, insulated tumblers after the classic, world-famous VW Microbus, the revolutionary vehicle that shook up the automotive industry when it was released in 1950. The new 16-ounce Volkswagen Bus Stainless Steel Can Tumblers come in blue and in red — which match the previously released Volkswagen inspired Playmate Elite and Playmate Mini coolers — and feature a durable vacuum-insulated stainless steel body that keeps drinks colder for longer. 

The special-edition Volkswagen Bus Stainless Steel Can Tumblers, each $19.99, and Playmates, ranging $29.99–$49.99, are available now, while supplies last.