Igloo x Iron Maiden: The Peace of Mind Playmate Cooler with an All-Black Lid Makes its Big Debut

July 28, 2022

(Katy, Texas) Today, Igloo unleashed the Piece of Mind Playmate, the brand’s fourth cooler collaboration with Iron Maiden, one of heavy metal’s most influential bands of all time. This new, all-black Playmate design is inspired by Iron Maiden’s fourth album “Piece of Mind”. The Iron Maiden Piece of Mind Little Playmate, joining three previously released Iron Maiden Playmates, is available now atigloocoolers.com/ironmaiden. 

“We’ve been collaborating nonstop with Iron Maiden, and it just keeps getting more fun each time,” said Adrienne Berkes, Vice President of Marketing at Igloo. “This fourth Iron Maiden Playmate pays tribute to the legendary band’s fourth album, and we got wildly creative by designing the Playmate’s iconic tent-top lid in solid black. Maiden fans will be amped!” 

Igloo designed its newest Iron Maiden Little Playmate cooler with custom graphics depicting the famous cover art from the band’s chart-topping “Piece of Mind” album released 39 years ago on May 16, 1983. The dark artwork, black base and solid black tent-top lid creates a unique, all-black Playmate, an exciting departure from the Playmate’s traditionally white lid. 

The 7-quart Iron Maiden Piece of Mind Little Playmate has a capacity for up to nine 12-ounce cans. This special-edition design is available today for $49.99, along with the entire Iron Maiden Playmate Collection, at igloocoolers.com/ironmaiden, while supplies last.