The Company Donated 100% of Profits Raised From Sales of Playmate Coolers Directly to the CDC Foundation and Restaurant Employee Relief Fund
(Katy, TX) With the help of its community and partners in response to the global COVID-19 pandemic, Igloo is proud to share its total donation to the CDC Foundation and Restaurant Employee Relief Fund has reached $299,794 through the sale of Playmate coolers. Igloo has awarded all funds directly to the organizations for immediate use in relief efforts.
“Our immense gratitude goes out to our Igloo community of loyal customers and valued partners who rallied together to make this initiative an overwhelming success,” said Dave Allen, President and CEO, Igloo Products Corp. “With almost $300,000 donated to the CDC Foundation and Restaurant Employee Relief Fund, these two organizations have been able to provide absolutely critical PPE to frontline workers who are risking their lives every day, along with direct payments to impacted restaurant employees whose financial futures are at stake. At Igloo, we’re proud to stand with all the people working hard to make a positive difference during these uncertain, ever-changing times.”
From March 19 through April 18, Igloo pledged to donate 100% of profits from the sales of Playmate coolers on Igloocoolers.com in the fight against COVID-19. As the Igloo community of customers and partners joined in to contribute, the initiative grew to unexpected levels with $100,000 raised and donated within 30 days. In response to the success, Igloo extended its original timeline to May 1 during which time another $103,794 was raised and donated. Again, Igloo extended the initiative to include donations from in-store sales, bringing the overall donation total to almost $300,000.
Igloo’s donation to the CDC Foundation has helped secure and deliver personal protective equipment (PPE) to the New Jersey and Houston Departments of Health. Additionally, funds raised by sales of a special-edition Igloo Playmate cooler endorsed by celebrity chef Guy Fieri have been donated to the Restaurant Employee Relief Fund, a financial assistance program for restaurant employees impacted by the pandemic.
The CDC Foundation is a catalyst of unleashing the power of collaboration between the CDC, philanthropies, private entities and individuals to protect the health, safety and security of America and the world.
Through the Restaurant Employee Relief Fund, impacted restaurant workers were able to apply online for a one-time, $500 check to use towards housing, transportation, utilities, child-care, groceries, medical bills and/or student loans. These grants were administered by the National Restaurant Association Educational Foundation (NRAEF) and offered on a first-come, first-served basis. For more information on donating to the Restaurant Employee Relief Fund, visit RERF.us.
Igloo’s participating Playmate cooler partners during this donation initiative included: Disney, Grateful Dead, Guy Fieri, Nickelodeon, Pixar, Star Wars, Viacom, William Murray Golf and many more.