We’re Headin’ to Flavortown: Culinary Icon Guy Fieri Is Our New Igloo Brand Ambassador!

December 10, 2021
Guy Fieri Brand Ambassador


Our Partnership Kicks Off With the Release of a Special-Edition Flavortown Playmate Cooler

We’re keepin’ Flavortown chill with Guy Fieri…now that he’s an official Igloo brand ambassador! And to celebrate teaming up with the chef, restaurateur, New York Times Best Selling author and Emmy© Award-winning TV host, we’re releasing the special-edition Guy Fieri Flavortown Playmate!

When we asked the Mayor of Flavortown what he thought about becoming an Igloo brand ambassador, he said:

“I’m stoked to join forces with Igloo, an iconic company that loves to have fun, makes product in the USA and does right by the environment. Last year, Igloo and I partnered up to provide support to independent restaurant employees impacted by COVID. And in the coming year, we’re going next-level with our partnership, so be on the lookout for some killer projects in the new year!”

As an influential American figure who prioritizes food, fun and philanthropy, Fieri perfectly aligns with our brand, making him the ideal brand ambassador. Together we have many exciting things in store for fans of fun events and tasty products…starting with the Flavortown Playmate!

We designed the Guy Fieri Playmate cooler as a tribute to Fieri’s famous Flavortown, the fictional culinary location that represents the perfect combination of food and fun. If you recognize the cooler, it’s because we originally released a version of the Flavortown Playmate with Guy Fieri in April 2020 in response to the COVID-19 crisis where 100% of profits were donated to the Restaurant Employee Relief Fund to support U.S. restaurant workers who were financially impacted by the pandemic.

Want your own most funkalicious Playmate collab ever?