Igloo and Looney Tunes Hop Into Their First Cooler Collab Starring Bugs Bunny

July 20, 2023

Katy, Texas – Today, Igloo and Warner Bros. Discovery Global Consumer Products, in celebration of WB’s 100th anniversary, announced a new cooler collaboration inspired by the all-time classic and globally loved Looney Tunes franchise. The initial Looney Tunes Cooler Collection — featuring a Little Playmate cooler and stainless steel drinkware starring the international superstar and cultural icon Bugs Bunny — is available now at igloocoolers.com/looneytunes. Later in 2023, Igloo will expand the collection with the release of an imaginatively designed Looney Tunes cooler bag.


Looney Tunes Collection

"We're beyond excited to launch our Looney Tunes collection with Warner Bros. that celebrates their incredible 100-year milestone in a very cool way," said Adrienne Berkes, Vice President of Marketing at Igloo. "Through the multi-decades-long history of our two brands, we have the privilege of capturing the timeless humor and playful spirit of Bugs Bunny and the Looney Tunes characters onto our world-famous Playmate, drinkware and, later this year, a softside cooler. We can't wait to see fans of all ages enjoying these Looney Tunes coolers during their own wacky adventures!"


Igloo’s new Looney Tunes Cooler Collection includes the 7-quart Little Playmate cooler ($39.99, fits up to nine standard 12-ounce cans) and 16-ounce vacuum-insulated, stainless steel can, $19.99. Both cooler styles feature fun, colorful artwork showcasing Bugs Bunny, the universally popular, wisecracking and hilarious rabbit — the coolest Looney Tunes character to kick off Igloo’s zaniest cooler collection yet.


Starting today, Igloo’s Looney Tunes Cooler Collection can be purchased on igloocoolers.com/looneytunes, while supplies last. Keep an eye out for more Looney Tunes coolers launching later this year.