Igloo Powers on the First-Ever Sonic The Hedgehog™ Playmate Collaboration

June 15, 2023

(Katy, Texas) Today, Igloo unlocked its first 16-bit collaboration: a special-edition Sonic the Hedgehog Playmate cooler inspired by the classic video game and the world-famous blue blur himself. The new Sonic the Hedgehog Green Hill Zone Little Playmate is available now on Igloo’s website for $39.99. Additionally, Igloo will release an “expansion pack” of its Sonic the Hedgehog Cooler Collection later this year.

 Sonic the Hedgehog Playmate

“With our exciting Sonic the Hedgehog gaming cooler collaboration, we’re speeding video game fans right down memory lane at Sonic speed! Going super retro, the Sonic Playmate perfectly captures the nostalgia of the universally loved Sonic the Hedgehog game, plus it’s coming out right ahead of Sonic’s birthday (June 23) — the perfect way to celebrate the 16-bit icon with cold refreshments at-the-ready,” said Adrienne Berkes, Vice President of Marketing at Igloo.


“This collaboration with Igloo solidifies how Sonic the Hedgehog goes beyond the limits of solely video games,” said Alex Gomez, Sr. Director, Licensing at SEGA of America. “Fans want to be able to experience their favorite blue hedgehog on and off the screen, and the nostalgic 16-bit Sonic Playmate cooler offers a great option to bring the Sonic lifestyle with you.“

Igloo designed the Sonic the Hedgehog Little Playmate cooler with colorful artwork throughout the tent-top lid that showcases recognizable snapshots of the classic, oft-played Green Hill Zone, the very first level in the entire Sonic the Hedgehog video game series. This 7-quart personal-sized cooler can fit up to nine standard 12-ounce cans. Later in 2023, Igloo will be expanding this special-edition Sonic the Hedgehog Cooler Collection to include another Playmate cooler, a softside cooler and stainless-steel drinkware.

In further celebration of Sonic’s birthday on 6/23, Igloo is gifting a limited-edition Sonic sticker to the first 623 customers who purchase the Sonic the Hedgehog Green Hill Zone Little Playmate. Fans can get their new 16-bit-inspired cooler now at igloocoolers.com/sonic, while supplies last.