January 23, 2024 (Katy, Texas) – Today, Igloo and Sanrio® released a limited-edition collection celebrating 50 years since Hello Kitty, the globally loved pop culture icon, made her debut in 1974! The all-new Hello Kitty 50th Anniversary Cooler Collection, featuring a Little Playmate cooler and stainless steel 16-ounce can, are available now.
“It’s such a meaningful milestone year for Hello Kitty, and we’re so honored we can help celebrate everyone’s favorite friend through our latest collaboration with Sanrio! This limited-edition Playmate cooler and drinkware capsule collection features colorfully fun artwork honoring Hello Kitty’s 50th anniversary — two very special styles that serve as cute memorabilia which fans can enjoy every day,” stated Adrienne Berkes, Vice President of Marketing at Igloo.
The Hello Kitty® 50th Anniversary Little Playmate and 16 Oz Can join Igloo’s previously released Sanrio collection of Playmate coolers, softside cooler bags, drinkware and ice blocks that can be purchased on igloocoolers.com/sanrio with select styles on sanrio.com, while supplies last.
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About Sanrio®: Sanrio® is the global lifestyle brand best known for Hello Kitty® who was created in 1974, and home to many other beloved character brands such as My Melody™, Kuromi™, LittleTwinStars™, Cinnamoroll™, Pompompurin™, gudetama™, Aggretsuko™, Chococat™, Badtz-maru™ and Keroppi™. Sanrio was founded on the philosophy that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration to offer quality products, services and activities that promote communication and inspire unique consumer experiences across the world. Today, Sanrio’s business extends into the entertainment industry with several content series, gaming offerings and theme parks. Sanrio boasts an extensive product lineup which is available in over 130 countries. Sanrio hopes to bring smiles to everyone’s faces with their vision of “One World, Connecting Smiles.” To learn more about Sanrio, please visit www.sanrio.com and follow @sanrio and @hellokitty on Facebook, Instagram, Twitter, TikTok, Pinterest and subscribe to the Hello Kitty and Friends YouTube Channel.