Igloo Expands Bestselling Trailmate Line with Durable Softside Coolers Made for Outdoor Adventures

March 26, 2023


(Katy, Texas) Today, Igloo revealed the new Trailmate Softside Series, high-performance cooler bags that mark the company’s first time expanding its bestselling Trailmate hardside cooler line into softsides. All three outdoor-friendly Trailmate cooler bags — crafted with rugged, weather-resistant features and long-lasting ice retention — are available now at igloocoolers.com/trailmate.


“Our top-selling wheeled Trailmate cooler is a longtime customer favorite, so we’re making a lot of dreams come true by expanding the Trailmate family to include equally high-performing softside coolers! These new coolers provide excellent value for budget-conscious adventurers looking for high-quality craftsmanship. We can’t wait to see them sporting our Trailmate bags out in the wild,” stated Adrienne Berkes, Vice President of Marketing at Igloo.

The Trailmate Softside Series comes in a 24-Can Backpack, 18-Can Cooler Bag and 30-Can Cooler Bag style and complements the original feature-loaded Trailmate Journey ice chest with all-terrain wheels. Igloo designed each new Trailmate cooler bag so it’s easy to carry and impressively durable — like a welded and TPU-coated exterior that provides dirt-, dust- and water-resistant protection, plus easy-glide, water-resistant zippers — along with super advanced Igloo MaxCold Ultra™ insulation for long-lasting ice retention. Additional adventure-minded design details include multiple comfort handles, front accessory pocket, integrated bottle opener and easy-pull lid for quick access to the cold contents inside.

All three coolers — the Trailmate 24-Can Backpack and the Trailmate Cooler Bag (in 18-can and 30-can options) — ranging $99.99–149.99 each, come in a bone colorway, modern blue colorway and spruce colorway and can be purchased at igloocoolers.com/trailmate, while supplies last.