Igloo and Sanrio® Release the BFF Cooler Collection Starring Hello Kitty® and Friends

March 23, 2023


(Katy, Texas) Today, Igloo and Sanrio announced an all-new collection of hardside and softside coolers featuring an array of fan-favorite Hello Kitty and Friends characters. The special-edition Hello Kitty and Friends BFF Cooler Collection launches today with a Little Playmate, Mini Convertible Backpack and Fanny Pack — available now at igloocoolers.com/sanrio and select styles on sanrio.com — and will expand throughout 2023 with the release of additional styles.


“Our latest collaboration with Sanrio celebrates friendship, making it one of our most special yet! Showcasing Hello Kitty together with all her best pals, this new collection includes wearable cooler bags, a Playmate and more — all adorably designed with custom trims and vibrant colors. Fans will be all smiles when they have their very own Hello Kitty and Friends BFF cooler to share with their own best friends,” stated Adrienne Berkes, Vice President of Marketing at Igloo.

Jill Koch, Senior Vice President of Marketing, Brand Management and Creative at Sanrio, Inc. adds, “Spending time with your best friends just got more fun with our newest supercute cooler collab. Fans can bring Hello Kitty and Friends along for outings and special gatherings to create new, lasting memories with their closest friends that they will remember forever.”

Each of the three new styles in Igloo’s expanded Sanrio Cooler Collection star Hello Kitty and all her best friends: Pochacco™, Cinnamoroll™, Pompompurin™, Chococat™, Keroppi™, Badtz-maru™, My Melody™, Tuxedosam™, Kuromi™ and Little Twin Stars™.

The cooler assortment includes a fun, colorful Little Playmate cooler — a lunch-perfect 7-quart size that can fit up to nine standard 12-ounce cans — Fanny Pack cooler and Mini Convertible Backpack cooler. Both cooler bags feature detailed, vibrant artwork that playfully captures the fan-favorite Sanrio characters and include unique design details like rainbow print nylon straps and Hello Kitty’s iconic bow as part of the trims. Later this year, Igloo is expanding this special-edition collaboration to include Hello Kitty and Friends BFF drinkware and ice block.

Igloo’s entire Sanrio collection of new and previously released products can be purchased on igloocoolers.com/sanrio with select styles on sanrio.com, while supplies last.  Stay tuned for the launch of the rest of the Hello Kitty and Friends BFF Cooler Collection.