Igloo Heads to Flavortown: Culinary Icon Guy Fieri Joins the Cooler Company as Its Newest Brand Ambassador

December 09, 2021

The Partnership Kicks Off With the Release of a Special-Edition Guy Fieri Flavortown Playmate Cooler 

(Katy, Texas) Today, Igloo announced Guy Fieri — chef, restaurateur, New York Times Best Selling author and Emmy Award-winning TV host — as an official Igloo brand ambassador. To celebrate the partnership, Igloo is releasing the Guy Fieri Flavortown Playmate. This special-edition Playmate can be purchased now on igloocoolers.com/guyfieri. 

“I’m stoked to join forces with Igloo, an iconic company that loves to have fun, makes product in the USA and does right by the environment. Last year, Igloo and I partnered up to provide support to independent restaurant employees impacted by COVID. And in the coming year, we’re going next-level with our partnership, so be on the lookout for some killer projects in the new year!” said Guy Fieri, Mayor of Flavortown. 

As an influential American figure who prioritizes food, fun and philanthropy, Fieri perfectly aligns with the Igloo brand, making him the ideal brand ambassador. Throughout this partnership, Igloo and Fieri will introduce exclusive products and events to fans across the country.   

“We’re incredibly proud to welcome Guy Fieri to the Igloo team as our newest brand ambassador!” said Brian Garofalow, Chief Marketing Officer at Igloo. “As a culinary icon, Guy knows how to keep things cool and fun in Flavortown, and together we have many exciting things in store for fans of fun events and tasty products…starting with a special-edition release of the Flavortown Playmate cooler!” 

Igloo designed the Guy Fieri Playmate cooler as a tribute to Fieri’s famous Flavortown, the fictional culinary location that represents the perfect combination of food and fun. The custom Flavortown graphic is featured across all four panels of the 7-quart Playmate Pal, which has a capacity for up to nine 12-ounce cans. Igloo and Fieri originally released a version of the Flavortown Playmate cooler in April 2020 in response to the COVID-19 crisis where 100% of profits were donated to the Restaurant Employee Relief Fund to support U.S. restaurant workers who were financially impacted by the pandemic.  

The new, special-edition Guy Fieri Flavortown Playmate is available now for $39.99 on igloocoolers.com/guyfieri, while supplies last.