(Katy, Texas) Today, Igloo and global lifestyle brand Sanrio®, unveiled a limited-edition Little Playmate cooler in celebration of Little Twin Stars, December’s Sanrio Friend of the Month. This new Little Playmate features fun, custom artwork of the two twin stars Kiki and Lala — whose birthday is December 24 — and is available now at igloocoolers.com/sanrio.
“It’s always fun teaming up with Sanrio, and creating this limited-edition cooler with them was as exciting as ever,” said Brian Garofalow, Chief Marketing Officer at Igloo. “The Little Twin Stars, decades-long Sanrio fan-favorite characters, and the Little Playmate, a decades-long iconic cooler — it’s the perfect match! And it’s a fun and special way for fans to join in on celebrating the Little Twin Stars December 24th birthday with ice-cold treats and drinks. This is a collaboration that was written in the stars!”
"At Sanrio, we try to empower and inspire friendship in all forms and this partnership with Igloo provides the perfect opportunity to get together over delicious food and drink,” said Susan Tran, Director of Brand Marketing at Sanrio, Inc. “The collection’s new look with Little Twin Stars is one-of-a-kind and perfectly commemorates this birthday celebration.”
With a light blue base, the new 7-quart Sanrio Little Twin Stars Little Playmate cooler (fitting up to nine 12-ounce cans) showcases pastel artwork playfully depicting the celestial duo, Kiki and Lala, being the best, shiniest stars they can be. The fun graphics are featured throughout all four panels of the Playmate’s trademarked tent top.
Igloo’s limited-edition Sanrio Little Twin Stars Little Playmate cooler, $39.99, along with the Sanrio Hello Kitty and Friends collection of coolers, ranging from $19.99–$39.99, can be purchased now on igloocoolers.com/sanrio, while supplies last.