(Katy, Texas) Igloo added a brand-new softside cooler to its growing Grateful Dead Cooler Collection in a continued partnership with the legendary rock ‘n’ roll band. The special-edition, tie-dye Good Ol’ Grateful Dead 24-Can Backpack Cooler features band-inspired design details and is available now at igloocoolers.com/gratefuldead.
“When you get to continue collaborating with such an everlastingly cool band, the design inspiration just flows,” said Adrienne Berkes, Vice President of Marketing at Igloo. “Our new Grateful Dead backpack is packed with function, like advanced ice retention, and cool style, including distressed Steal Your Face and dancing bear patches that look just like a fan would iron on themselves. Dead Heads are going to love it.”
Igloo crafted the new Good Ol’ Grateful Dead Backpack Cooler — retails at $64.99 with a capacity that fits up to 24 standard 12-ounce cans — with custom colors and trims and functional design details, including multiple carry options, storage pockets and Igloo’s advanced MaxCold® insulation that provides long-lasting ice retention. This cooler bag plays up the style elements the Grateful Dead is known for, including a multicolored tie-dye printed exterior and fun patches and a screenprint featuring the famous dancing bears and Steal Your Face lightning bolt and skull inspired by artwork from various albums.
Fans can shop Igloo’s entire Grateful Dead Cooler Collection at igloocoolers.com/gratefuldead, while supplies last.