ECOCOOL is our initiative to enable our consumers to do more with less. As leaders in the cooler industry, we feel it is our responsibility to be ever evolving and find new ways to lower our impact on the planet. Every ECOCOOL product and material is made with biodegradable, recycled or low environmental-impact properties. This is the mindset of the future of our business.


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We made the world’s first 100% biodegradable cooler as an alternative to the single-use EPS foam cooler.

We introduced RECOOL in May 2019, and since then it’s:

• Earned one billion media impressions
• Received six innovation awards
• Sold 250,000+ units nationally within one year
• Received third-party validation claim
• Been updated with responsible packaging

In 2019, we introduced RECOOL, the world’s first cooler made with 100% biodegradable materials, in an effort to eliminate the need for harmful, single-use foam coolers. We’re proud to share that RECOOL has since received several innovation awards and sold more than 250,000 units within the first year—that’s 250,000 less foam coolers polluting the planet! Although we’re just getting started with RECOOL, it has already led our entire company to further pursue and expand upon our sustainability initiatives.


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We’re using REPREVE recycled fiber in new Igloo softside coolers.

Through our REPREVE collection:

• We will be offering 18 new softside coolers – six new styles in three different colors
• We’re recycling 9–19 plastic bottles to make each style
• Our goals are to:
        - Recycle one million plastic bottles by 2022
        - Move all our fabric to recycled materials by 2023

REPREVE performance fiber is made from recycled, post-consumer plastic bottles. So, with each REPREVE softside cooler, we’re able to repurpose 9–19 plastic bottles—that would otherwise end up in a landfill or the ocean—into a useful and stylish tote, backpack or lunch bag. As a strong partner in our eco initiatives, REPREVE is helping pave the way for a Zero Waste tomorrow.


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THERMECOOL INSULATION FORMULA

We’re building coolers with new insulation that’s 50x better for the planet.

After the California Air Resources Board (CARB) banned HFCs, we took action by:

• Creating THERMECOOL, a new foam insulation that’s:
        - 50x better for the planet than CARB regulations require
        - Proven to perform better than our previous foam insulation
• Retooling our entire manufacturing facility to accommodate THERMECOOL
• Making an impact: THERMECOOL use in 2020 is similar to taking 86,000 cars off the road for a year

COMING UP: THE WORLD’S FIRST BIOPLASTIC COOLER WITH GENERATIONAL DURABILITY AND THERMECOOL INSULATION WILL BE MADE IN THE USA AND COMMERCIALLY AVAILABLE IN 2021.

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With THERMECOOL insulation, we are striving to lower our environmental impact while creating coolers that can last a lifetime. When the California Air Resources Board (CARB) issued regulations banning hydrofluorocarbons (HFCs)—chemicals that contribute to climate change—we worked with chemical company BASF to create a new foam insulation that is 50 times better for the planet than the law requires. We then invested the capital to retool our entire manufacturing facility to accommodate this new foaming process. Not only is it eco-friendlier, but THERMECOOL foam even outperforms our old foam insulation in ice-retention testing. In 2020 alone, the impact of us switching to THERMECOOL insulation is equivalent to taking 86,000 cars off the road!