Igloo’s First Responder Friday in Partnership With Da Rulk

August 28, 2020

First Responder Friday


You Nominate Your Real-Life Heroes. We Spotlight Their Heroism & Give Them Free Igloo Gear.

The heroes are among us, guys. And we don’t mean the fictional superheroes we watch onscreen. First responders — the pros immediately on the front lines of emergencies — are doing heroic work every single day, putting others’ safety and well-being before their own and often taking risks for the greater good. That’s a hero.

At Igloo, we sincerely admire, respect and are appreciative of first responders and the incredibly hard jobs they do, and our sentiments have been amplified by teaming up with Da Rulk. As an Igloo Ambassador and world-renowned fitness trainer of first responders and military elite forces, Da Rulk works first-hand with these heroes. But his involvement extends past training; Da Rulk finds ways to give back to those who serve our communities. And we wanted in on the action.

We’re proud to have created, in collaboration with Da Rulk, First Responder Friday — our way of putting the spotlight on your real-life heroes while rewarding them with a big Igloo prize.

Nominate Your Hero for First Responder Friday

This is your chance to give the first responder in your life the Igloo treatment. Each month, we’ll select one first responder nominee as the winner and gift them up to $1,000 in Igloo gear as a token of our immense appreciation. We’ll also spotlight their heroism right here on our site and on Instagram.

But they won’t have a chance of winning unless YOU nominate them. Think of the first responder you know and greatly appreciate. Think of your firefighter cousin or your paramedic best friend and the impressive stories they’ve told you about their experiences on the front lines. The sacrifices they’ve made, the risks they’ve taken, dangers they’ve faced and how they’ve gone above and beyond their call of duty to help their communities. The ones who’ve risked even more than ever imagined during the COVID-19 pandemic.

We want to hear their stories. In your nomination entry, tell us about their bravery and selflessness and what makes you proud to know them. We want to know what makes them the definition of a real-life hero.



More About the Program 

On the last Friday of every month (or we like to use LFOEM), starting August 28, 2020, we’ll be opening up our submission period for your first responder nominations. The inaugural First Responder Friday winner will be announced on September 25, 2020 — and each following LFOEM will reveal the current month’s winner (along with reopening the new submission period).

All nominations to be considered must be submitted through our official First Responder Friday entry form here. Each winner will be selected by Igloo and Da Rulk. We’ll hook up the winning first responder with up to $1,000 in Igloo products and feature them on our site on the, you guessed it, LFOEM.

Do you have someone in mind deserving of this honor? Submit your First Responder Friday nominee now.


Join The Adventure