da rulk

The man with the “Always Can” way of life—his personal mantra that embodies everything he stands for.

As a world-renowned fitness expert, Da Rulk, aka Joseph Sakoda, has trained the heroes that surround us (first responders and military elite forces), the Olympic and professional athletes that impress us, and the celebrities playing superheroes that entertain us. He’s made it his mission to always do more than he believes is possible and has brought that mentality to the world through his game-changing Raw Functional Training (RFT), a bodyweight program that anyone can do and utilize from anywhere (no gym required).

Da Rulk is one of the toughest and coolest guys out there, but he’s also one of the friendliest—a family man who has a way of injecting fun, feel-good energy into every interaction. And that’s right on par with our values at Igloo. We’re proud to have Da Rulk as an ambassador and work with him in continuing to support first responders.

Da Rulk
Da Rulk